Importance of User Research in Business Resiliency Through Serious UX
The COVID-induced lockdown affected businesses, as well as the day-to-day lives of many people. In the 6-month long lockdown, economies have suffered. The consumer behavior, their spending pattern has changed due to changes in their income. Ever since the unlock phase began, the spending that had slowed down is resuming its pace. During the lockdown phase, many businesses paused the crucial...
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