Souq to Screen: A Digital Leap in How We Pay - The Rise of Buy Now, Pay Later (BNPL) in MENA and CIS
The bustling marketplaces, or souqs, of the Middle East and North Africa (MENA) and the Commonwealth of Independent States (CIS) have long been a testament to the region's vibrant commerce. But the way we pay for goods in these regions is undergoing a digital revolution, with Buy Now, Pay Later (BNPL) platforms emerging as a powerful force. A Tradition of Cash: Historically, cash has been the...
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