The latest report by IMARC Group, titled “Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global real-time bidding market size reached US$ 12.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.8 Billion by 2028, exhibiting a growth rate (CAGR) of 22.5% during 2023-2028.
Real-time bidding (RTB) is a digital advertising strategy that involves the instantaneous auctioning of ad space on websites and applications. The process takes place in real time, usually within milliseconds, as a webpage loads. Advertisers bid for the opportunity to display their advertisement to a specific audience based on various factors like user behavior, location, and demographics. Publishers offer up ad inventory in a marketplace, and the highest bidder gets to place their ad, thus maximizing revenue for publishers and optimizing the ad spend for advertisers. The technology utilizes advanced algorithms and data analytics to make instantaneous decisions, allowing for more targeted and efficient advertising campaigns. As a result, real-time bidding has revolutionized the way digital advertising is bought and sold, making it more efficient and cost-effective for both advertisers and publishers.
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Real-Time Bidding Market Trends and Drivers:
The global real time bidding market is primarily driven by the recent shift from traditional advertising mediums to digital platforms. With the increasing penetration of the internet and mobile devices, advertisers are finding it essential to target audiences where they spend most of their time—online. In addition, the rise in data analytics capabilities has enabled more sophisticated and targeted advertising, maximizing the ROI for businesses and making RTB a preferred choice. In line with this, the growing focus on personalized and real-time customer engagement is accelerating the adoption of RTB strategies. Furthermore, technological advancements in Artificial Intelligence (AI) and machine learning (ML) are streamlining the bidding process, making it more automated and efficient, thus fueling market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Auction Type:
- Open Auction
- Invitation-Auction
Breakup by Advertisement Format:
- Video
- Image
Breakup by Application:
- Media & Entertainment
- Retail and E-commerce
- Games
- Travel & Luxury
- Mobile Applications
- Others
Breakup by Device:
- Mobile
- Desktop
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Adobe Inc.,
- AppNexus Inc.,
- Criteo SA,
- Facebook Inc.,
- Google LLC,
- Match2One AB,
- MediaMath, Inc.,
- MoPub/ Twitter,
- Inc., PubMatic,
- Inc., Salesforce.com,
- inc., Smaato, Inc.,
- The Rubicon Project,
- Inc., Verizon Media,
- WPP plc,
- Yandex Europe AG.
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