IMARC Group, a leading market research company, has recently releases report titled “Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global mobile value-added services market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How Big is the Mobile Value-Added Services (MVAS) Market?

The global mobile value-added services (MVAS) market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,010.97 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028. 

What are Mobile Value-Added Services (MVAS)?

Mobile Value-Added Services (MVAS) refer to non-core services offered in the telecommunications sector, distinct from the standard voice calls and text messaging services. MVAS enrich the user experience by providing various functionalities such as mobile money, location-based services, instant messaging, and multimedia streaming. These services often use the existing network capabilities to offer enhanced features for consumer engagement. They are generally accessible through various platforms including SMS, voice, USSD, and the internet. MVAS has witnessed substantial growth due to increasing smartphone penetration and the proliferation of high-speed internet services. Its characteristics include versatility, customization, and accessibility, enabling service providers to target different market segments effectively. Advanced MVAS solutions also incorporate artificial intelligence and machine learning algorithms to provide more personalized experiences, such as predictive text capabilities and targeted advertising.

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What are the Growth Prospects and Trends in the Mobile Value-Added Services Market?

The surging adoption of smartphones and the exponential increase in data consumption are driving the growth of the Mobile Value-Added Services (MVAS) market. Integral stakeholders like telecom operators, app developers, and content providers are recognizing the indispensable role that MVAS plays in customer retention and revenue generation, thus fueling market expansion. These services are becoming increasingly essential in various use-cases, ranging from mobile banking to entertainment and information dissemination, thereby diversifying their consumer base. Technological advancements are also leaving a significant imprint on the MVAS sector. Innovations currently include blockchain-based secure transactions, AI-driven personalized content delivery, and real-time language translation services. Alongside this, research and development efforts are intensifying with a focus on ensuring data privacy, optimizing user experience, and leveraging cloud technologies for seamless service delivery. The market is also witnessing an uptick in collaborative endeavors among telecom operators and third-party service providers to develop bundled services that offer both core and value-added functionalities.

Who are the Key Players Operating in the Mobile Value-Added Services Industry?

The competitive landscape of the industry has also been examined with some of the key players.

  • AT&T
  • Alphabet Inc.
  • com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • com
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

What is Included in Market Segmentation?

The report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Breakup by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others

Breakup by End-User:

  • SMBs
  • Enterprises

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

Regional Analysis:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

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Key Highlights of the Report:                                                    

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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