LinkedIn offers many ways to grow your business, including a company page, sponsored posts and even a showcase page. Learn how to use each tool for business and optimize your marketing strategy.

Network Updates

If you’re looking for a way to stay top of mind with your LinkedIn network, try posting updates on a regular basis. This will help you get found and noticed by new clients and prospects. Posts can include your products or services, industry trends and news, job openings at your company, behind-the-scenes employee content, and other unique material that’s relevant to your audience.

A great way to generate more visibility for your company is by creating text-only posts that feature nuggets of thought-leadership or industry insights. This is a good way to become more credible in the eyes of your target market and can be done for free.

If you’re looking for a more robust social media management solution, consider signing up for LinkedIn Premium Business. This plan is typically used by business owners and salespeople and provides access to a number of features, including the ability to see detailed analytics on your LinkedIn business page. LinkedIn also recently rolled out an updated version of its on-platform company pages that has several useful features, including the ability to re-share employee posts and advanced analytics. You can also buy LinkedIn accounts in bulk for social media marketing from PVA Accounts Buy.

Company Pages

Your LinkedIn Company Page is a public face for your business, providing a platform to showcase events, new hires and case studies that can be shared by your employees and followed by your audience. It can also be used to amplify press coverage your business has received, amplifying the reach of the article and providing an additional channel for generating engagement and new leads.

Once your page is set up, there are a few best practices to follow. For example, you should determine your Page admin before creating or editing content. This admin (or team) will be responsible for ensuring that all content posted to your page is on brand and consistent with your other social media and website content.

You should complete all of the available Page details, including an engaging cover photo and a short Company Description that includes keywords. You can also add locations, products and other information like your company phone number, years in business and any LinkedIn Groups you manage. Finally, you should add any photos you want to display to your Page — be sure they're high-quality and relevant.

Sponsored Posts

LinkedIn Sponsored Posts allow companies to promote content such as blogs, articles and videos to LinkedIn members. This type of advertising is a great way to reach your target audience. LinkedIn also offers other advertising options like Sponsored InMail and Text Ads. Each ad type has its own set of specifications.

The use of LinkedIn can bring your business great benefits, but it's important to remember that overpromoting your company will lead to your followers disengaging with you. To avoid this pitfall, it is best to vary the types of content you post on LinkedIn. It's also a good idea to use a social media management tool, such as Hootsuite or Buffer, to keep track of posts, analytics and comments.

Another common pitfall that can cost your company is using harsh call-to-actions. LinkedIn suggests mixing brand awareness campaigns with some that are focused on generating leads to get the best results. This can include using remarketing and choosing the right ad types for your audience. Showcase Pages are also an effective way to share a specific piece of your company's content with a targeted audience.

Sponsored Ads

The LinkedIn platform offers a number of advertising options that can help you drive website traffic, identify quality leads and market job openings. It also enables you to showcase thought-leadership content and build brand awareness in the professional space. LinkedIn Sponsored Ads can be used on desktop or mobile devices and come in a variety of formats.

For example, you can use text ads to reach potential customers with a short, targeted message, or create a carousel ad to showcase your products and services. You can also utilize Matched Audiences, which combine your business data with LinkedIn user data to target potential customers or leads more effectively.

LinkedIn has many ad types and formats to choose from, but not all of them are equal in terms of performance. For this reason, it’s crucial to test and track your LinkedIn ad campaigns to understand what works best for you. This way, you can maximize key results while using your budget wisely. Moreover, you can also identify which types of ads aren’t performing and adjust your strategy accordingly.

Groups

LinkedIn groups are a great way to build your professional network and promote your business. They can be open or closed and have different privacy settings. Open groups are publicly searchable and the most common type. Closed groups require an administrator to approve new members before they can join. They are less public than open groups but can be more valuable.

LinkedIn Groups can help you generate leads by identifying people who work in your target audience’s industry. Then, you can reach out to them and build a relationship. This approach is more effective than trying to sell directly to them, which can be seen as spam and may not get a positive response.

Be sure to keep your messages relevant to the topic of the group. It’s also important to avoid promotional content and spam. LinkedIn will remove posts that are irrelevant to the group or include promotional material. Additionally, you should avoid posting links that redirect to commercial sites. You can use LinkedIn’s messaging tool to contact your prospects in the group, but be sure to stay within the guidelines.