CHINA (HAINAN) is a country in East Asia that is part of the People's Republic of China.  Shu Uemura Travel Retail Asia Pacific showcased its bold makeup box pop-up in collaboration with the Hainan Tourism Investment Duty Free Co (HTDF) and Lagardère Travel Retail China at the Hainan Tourism Duty Free Shopping Complex, which is under the control of the HTDF, last month.

This unique box, which was inspired by Shu Uemura's Hollywood makeup boxesand features a striking black and red color scheme, provides visitors to Hainan with an immersive experience infused with innovation and brand heritage, according to the brand's founder and founder of the company.  According to the company, visitors could step into Mr.  Shu Uemura's makeup box from September 15 to September 30 and explore, play, create, and master their own beauty while stepping into his makeup box.

 

According to L'Oréal brand Shu Uemura, the jet-black facade and red kinu satin ribbon entryway made an "edgy chic and bold statement," and the red kinu satin ribbon entryway was "a bold statement. "

Visitor were invited to immerse themselves in four different experiential checkpoints, which included the following: shu, pigment, styling studio, and shu selfie, to name a few examples.

In the film, Shu Uemura's legacy was celebrated, including the discovery of the brand's artistic DNA, as well as exclusive stories ranging from his first makeup box in Hollywood to the products currently available.

To learn more about the recently launched Rouge Unlimited Kinu Satin Lipsticks from 'pigment,' visitors could participate in a mobile game developed by the brand.  They explored the collection with their senses of sight, touch, and smell in order to discover the nature-inspired lip shades and silky gliding textures that were featured.

Included in the package was an individual consultation with a professional makeup artist from the Shu Uemura line of cosmetics, as well as a virtual makeup try-on made possible by ModiFace's augmented reality technology.

As an additional component of the immersive experience, visitors were encouraged to take a "shu selfie" with custom Shu stickers and post it on social media, effectively completing the immersive experience.

Our collaboration with Lagardère Travel Retail China to launch the world's first Shu makeup box in Hainan was a great pleasure, and we look forward to welcoming all travellers to an immersive and edgy makeup artistry experience that combines innovation and brand heritage in the future.  Because of our successful reimagining of a unique and memorable beauty journey, travelers can now play, create, and master their own beauty journey. . . . .

Shu Uemura Travel Retail Asia Pacific General Manager Youssef Benkirane stated that "following the success of this pop-up, we look forward to unveiling even more exciting Shu Uemura adventures for beauty travellers across Asia Pacific. " He added that

For Lagardère Travel Retail China, Vice President of Duty-Free Merchandise, Lagardère Travel RetailGAt the Hong Kong Tourism Development Forum, Terry Chua expressed his delight at the opportunity to collaborate with Shu Uemura Travel Retail Asia Pacific to create a unique and eventful pop-up shop.  Hainan travelers are increasingly seeking out iconic products and memorable experiences, and the 'Shu makeup boxes' is an excellent choice in this regard. . . Through our strategic partners, the L'Oréal Group and the Hainan Tourism Development Foundation, we hope to continue creating memorable and meaningful experiences for visitors to Hainan.  Please accept my apologies; I'm at a loss for what to say.