If you worry about your site not performing as well as expected, it ends here. Web design attracts visitors to the website and converts them to customers. If you have a web design that affects the SEO practices, even if they are attractive, conversions will remain the same. So, only the best SEO company Manchester, will avoid such mistakes in web design to enhance SEO practices for increasing visibility, brand awareness, sales, and profit. Statistics confirm that web design increases visitors' time on the site by 84% and revenue by 132% annually. And 93% of web searches start from the search engine to increase the need for SEO practices that are long-term and cost-effective to increase organic visitors. Hence, it is essential to have the best web design Preston to enable SEO practices to boost sales and develop the business to new levels. 

This blog will discuss the many mistakes in web designing that need help incorporating SEO practices to redesign or rework to increase visibility and SERP rankings. 

Why do web design mistakes affect SEO?

Before knowing the mistakes of web design that affect SEO, it is essential to understand why it is crucial. Designing websites includes many elements to make them fast to load, attractive for visitors to enter, and engaging to retain them. But it is also essential to have features to enable SEO or search engine optimization practices to rank the site on the first page of SERP. In this highly competitive world, with e-commerce sales crossing a trillion dollars in 2023, you sure need to rank on top of SERP. And it is easier said than done as Google, which has over 90% of the search engine market share, considers over 200 factors to rank sites on top of SERP. Hence, it is not easy to be on the SERP or search engine results page's first page, and the best SEO practices are needed. And any mistakes in the web design to not enable SEO practices will affect your business prospects. So, only the best web design Preston will help using SEO practices from the planning to launching the sites. 

Seven mistakes of web design that affect SEO 

No web designer will create sites that do not accept the SEO practices to have negative impacts. But it is only oversight, lack of experience, or needing more passion to update the Google changes to rank sites and other mistakes that happen. Hence, the best SEO company, Manchester, provides the best web design for incorporating the current SEO practices and those of the future. It is because Google continuously changes its algorithms to rank the site on top of SERP to avoid black hat SEO techniques. The significant reason for this is that every second, Google processes over 99,000 searches and over 8.5 billion searches in a day, which is more than the world population. And with over 2 billion sites worldwide appearing on searches for specific keywords, Google has to be careful to rank the site on SERP. So, only the best web design Preston incorporating SEO practices will help to organize your site by avoiding the following, among other mistakes. 

Inaccessible Site

As per the Search Engine Journal report, 21% of SEO mistakes in web design do not make site accessibility easy by not creating all-inclusive content to accommodate all readers. Hence, the best SEO company, Manchester, prioritizes features like omitting iframe to increase speed and using alt text in the images so that even visitors with impaired vision can decipher the content.

Not compressing the images

A few web designers must remember to compress images, which will slow down the site for the visitors not to navigate easily. Also, removing flashy pictures with high resolution on the site is essential. Using the right image compression tool that compresses the images up to 75% will help Google algorithms not find the site's slow loading speed to lower the rankings.

Meta tags with improper optimization

Meta tags inform the Google algorithms about the site for proper indexing, and not optimizing them will have negative impacts. So, using meta descriptions between 150 to 180 characters with focus keywords in the meta title and throughout the content in a natural way will reduce the 
negative impacts. 

Posting the bad content

Though content is not part of web designing, many of its aesthetic aspects are part of it to make or break the users' engagement with it. Hence, avoiding tiny fonts and text colors making reading complex, long sentences or paragraphs, and other elements will help to reduce bad or wrong content. 

Not removing non-index tags

Removing the non-index tag from the site constitutes around 4.8% of SEO mistakes, as it prevents Google algorithms from indexing the page. 
Hence, remove the non-index tag on robots. text of all the web pages for easy indexing and ranking on SERP

Not having a responsive web design

With over 60% of online searches happening on mobiles, it is essential to have responsive web design. Not having it will prevent the central part of the customers from neglecting the site and losing business. Hence, having a responsive web design to suit devices of all sizes is critical for developing a business. 

Using features making access to content difficult

If the site has many ads, notices, popups, and other elements in front of the informative main content, it will make access easier for many users. Hence, they are more likely to leave the site without the required information. So, if the Google algorithms find such difficulty in users finding information on the site, they will not rank it on top of SERP. Hence, to avoid popups and other elements, making knowing the required information difficult will help to increase visibility. 

To avoid the above mistakes and others, hiring the best SEO company Manchester to have the best web design Preston will help to increase visibility and brand awareness for expanding your business exponentially.