Trademark registration can be obtained for slogans if it is distinctive and is used to represent goods or services from a unique source. Slogans are different from logos or wordmark, in that slogans consists of one or more words. Slogans will be treated like word marks while processing and the onus is on the applicant to show the slogan has acquired distinctiveness.

What Is a Trademarked Slogan?

A trademark is an original symbol or saying that sets apart one product or company from another. Registering a trademarked slogan will make the connection between your message and your brand for customers. This can aid your marketing efforts and add value to your business.

When you trademark a slogan, you have the exclusive rights to use it to make money. You can defend your slogan from infringement. You can also sue infringers for damages.

If you have business and looking for trademark registration for your business, then registering slogan trademark from top law firm is strongly recommended. This blog aims to highlight significance of slogan trademark for brands.

Impact of Slogan Trademark for Business

Slogan trademark is a unique and impactful sentence that is used with brand name and logo. Slogan acts as supportive instrument in retaining the brand in the consumer's mind. For example, "Impossible is Nothing" is slogan of popular shoe brand Adidas; "Darr Ke Aage Jeet Hai" is slogan of Mountain Dew, etc. Significantly, there are many veteran industries use slogansand taglines to create hype in their target market.

Significance of Slogan Trademark for Business

• Slogan trademark enhances credibility of brands. When slogan is unique and impactful then people start associating with the brand.
• Catchy slogan gets stuck in head and people automatically start recognizing brand by the slogan. For example, "The taste of India" is slogan of Amul.
• If your business has a tagline then it is asset for your brand, therefore imperative to protect tagline from top law firm, provides legal services for business. Once you trademark a slogan for your business from top law firm, you get exclusive rights over it. In this way you protect your slogan from being infringed by third-party impersonators.

Basic Requirement for Slogan Trademark Registration

• Slogan name must be unique to recognize your brand. For example, over time "Thanda Matlab Coca Cola" was popular tagline of Coca Cola.
• For slogan trademark registration, make sure that slogan should not be description of goods and products that you are trading in. For example, the slogan "The Best Men Can Be" is not all descriptive of a shaving kit and hence, Gillettesucceeded in getting its slogan registered.
• If a slogan is not so unique but has acquired a whole new meaning by extensive use and goodwill of the brand, then slogan can be register as trademark.

Procedure For Slogan Trademark Registration:

• Filing the Trademark Application
• Examination by the Registrar
• Reply to Examination report within one month
• Show Cause Hearing
• Advertisement in Trademark journal
• Third-Party Opposition
• Registration or Refusal

Trademark a Slogan for Your Brand Online with Global Jurix

It is always a wise decision to choose top law firm for legal services for business. Global Jurix is a top law firm in India has dexterous legal professionals guide you each step of online trademark registration. Through our high-quality legal services, we have helped thousands of businesses to safeguard their brands.

Read Also:
Trademark Registration for Business: Everything You Need to Know
Significance of Hiring a Trademark Expert for Your Business
Top Five Advantages of GST Registration for Startups in India

Original Post Content: The Significance of Slogan Trademark for Brands