The global interactive fitness market size is expected to reach USD 7.56 Billion in 2028 and register a revenue CAGR of 8.3% over the forecast period, according to the latest report by Emergen Research. Increasing prevalence of various health issues due to consumption of fast food, hectic work schedules, and increasing number of individuals indulging in sedentary lifestyle are key factors resulting in focus on driving awareness regarding fitness and health, which is expected to continue to drive global interactive fitness market revenue growth during the forecast period.

The global health emergency has beleaguered the global economy, thereby disrupting this particular business domain’s functioning mechanism. It assesses the present market scenario and forecasts the pandemic’s aftermath in this business sector to help organizations boost their COVID-19.The report clearly defines the Interactive Fitness market position on a global level. The detailed insights into the market’s geographical spectrum offered by the report make it an excellent source of knowledge about the Interactive Fitness industry

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Technological advancements in the interactive fitness industry and steady adoption of wearable devices to track health and fitness aspects is another key factor supporting revenue growth of the market. Rising focus on health and adoption of more technologically advanced devices, equipment, and solutions with more novel and unique features among an increasing consumer base of tech savvy consumers with increasing disposable income are other factors driving market revenue growth

Furthermore, COVID-19 pandemic added a significant boost to the digital fitness sector during the global financial crisis. Indoor exercise options are becoming the ‘new normal’ as outdoor options such as gyms, clubs, swimming pools, and other fitness facilities have taken a toll with lack of trainers, financial losses due to extended lockdowns, and social distancing norms creating fears among clients. This is encouraging fitness-conscious customers to seek out at-home options to resume activities and a healthy and active lifestyle among an increasing consumer base globally.

The report offers a comprehensive overview of the competitive landscape and covers company profiles, production and manufacturing capacity, product portfolio, expansion strategies, and business initiatives such as mergers and acquisitions, joint ventures, collaborations, partnerships, and product launches and brand promotions among others.

Factors expected to restrain market revenue growth include high cost of fitness equipment, failure to establish long-term involvement, and unresolved regulatory challenges. Power consumption and limited battery life of fitness devices, as well as constantly changing lifestyles and changing inclinations toward yoga and meditation, are possible limitations to global interactive fitness market growth.

Some Key Highlights from the Report

In December 2020, Peloton acquired Precor. As a result of this acquisition, Peloton aims to increase its research and development capabilities, as well as expedite its penetration of the commercial market with Precor\'s highly skilled personnel. Peloton plans to produce linked workout goods in the United States by the end of the calendar year 2021.

Fitness equipment segment accounted for a significantly large revenue share in 2020 owing to rapid innovation in fitness equipment. Moreover, rising awareness among people and easy availability of fitness equipment in various platforms is expected to drive segment revenue growth.

Household segment registered a significantly large revenue share in 2020 owing to increasing adoption of at-home fitness care solutions. Due to COVID-19 pandemic, individuals were unable to visit gyms and engage in fitness programs, which resulted into increasing demand for household based fitness solutions.

Residential segment revenue is expected to register a rapid growth rate during the forecast period owing to rapid urbanization and initiatives among health-conscious towards leading more healthy and fit lifestyles.

Market in North America accounted for largest revenue share in 2020 owing to rapid increase of obesity rate in countries in the region. Increasing obesity rate is resulting in more careful focus on food consumption patterns and health and wellness, due to which fitness equipment manufacturers are making investments and focusing on emerging opportunities in the market.

Some major companies in the global market report include Axtion Technology LLC, Echelon Fitness Multimedia LLC, EGYM Inc., Evervue USA Inc., Motion Fitness LLC, Nautilus Inc., Nexersys Corp., Paradigm Health and Wellness Inc., Peloton Interactive Inc., and TECHNOGYM Spa.

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Report Overview 
1.1 Research Scope
1.2 Key Interactive Fitness market segments
1.3 Major players
1.4 Market analysis by product
1.5 Market analysis by application
1.6 Report timeline

Global Growth Trends 
2.1 Global Interactive Fitness market size
2.2 Latest Interactive Fitness market trends
2.3 Key growth trends

Competitive Landscape 
3.1 Global Interactive Fitness market key players
3.2 Global Interactive Fitness size by manufacturers
3.3 Products of major players
3.4 Entry barriers in the Interactive Fitness market
3.5 Mergers, acquisitions, joint ventures, and strategic alliances

Emergen Research has segmented the global interactive fitness market on the basis of type, application, end use, and region:

Type Outlook (Revenue, USD Million, 2018–2028)

• Fitness Equipment
• Software System

Application Outlook (Revenue, USD Million, 2018–2028)

• Gym
• Household

End Use Outlook (Revenue, USD Million, 2018–2028)

• Non-Residential
• Residential

Regional Overview:

The global Interactive Fitness market has been categorized on the basis of key geographical regions into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. It evaluates the presence of the global Interactive Fitness market in the major regions with regards to market share, market size, revenue contribution, sales network and distribution channel, and other key elements.

Key questions addressed in the report:

What are the key factors driving the global Interactive Fitness market?

Who are the key manufacturers in this market space?

Who are the distributors, traders and dealers of this market?

What are the market opportunities and risks affecting the performance of the vendors in the global Interactive Fitness market?

What are the sales and revenue estimations for the top manufacturers in this market over the projected timeline?

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