In 2020, The Enterprise A2P SMS Market Size was valued at USD 44.96 billion. During the pandemic, Enterprise A2P SMS experienced a positive demand shock across all regions, illuminating COVID-19's unprecedented and humbling effects. According to projections, the market will increase by 4.6% CAGR from 2021 to 2028, from USD 46.81 billion in 2021 to USD 64.24 billion in 2028. The consistent increase in CAGR is due to this market's demand and growth rate returning to pre-pandemic levels once the pandemic is over.

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Information about the report:

  • Forecast Timeframe: 2021-2028
  • The starting year is 2020
  • Market Size in 2020- USD 44.96 billion
  • The market size in 2028 will be USD 64.24 billion
  • CAGR - 4.6%
  • Segments Included: according to deployment type, application, enterprise type, sector, and geographic region

The Enterprise A2P SMS Market is a large and growing sector that covers various aspects, such as market size, market share, market segment, and industry. The Enterprise A2P SMS Market size is the total amount of money service providers make when selling their products to customers. Enterprise A2P SMS Market share is the portion of the market that a single provider or a group of providers controls. The term Enterprise A2P SMS Market Segment refers to the different categories of applications based on their functions, features, or target users. The term industry refers to the different sectors or domains that use applications for their business operations or activities.

Analyses of the worldwide Enterprise A2P SMS Market are conducted across regions, end-user industries, and material types. The study thoroughly examines segments and their sub-segments with the aid of tabular and graphic depictions. The segmentation can help investors and market participants create plans based on the report's list of the segments with the highest revenue growth rates.

By Deployment Analysis, 

The market is divided into two segments based on deployment: cloud and on-premises. The cloud segment is anticipated to grow quickly and command the largest market share. The cloud-based A2P messaging services support increasing customer engagement by delivering a marketing campaign that is highly effective and seamlessly integrated. Cloud-based enterprise platforms that seamlessly combine SMS, MMS, voice, and other services also provide a secure mobile messaging experience. This is driving the demand for cloud-based enterprise A2P SMS.

By Application Analysis, 

Push content services, customer relationship management services, promotion and marketing, interactive services, and others (information services, workforce management, etc.) are the market segments based on application.

During the forecast period, it is anticipated that the customer relationship management services segment will dominate this category. A2P SMS is being adopted by expanding industries like BFSI and retail & e-commerce for customer relationship management.

By End User Analysis, 

Market segments include BFSI, retail and e-commerce, travel and hospitality, healthcare, media and entertainment, and others (hyperlocal enterprises, etc.) based on the end user.

During the forecast period, BFSI is anticipated to hold the majority of the segment share. The expansion of online services and payment methods is encouraging the BFSI sector to use A2P SMS. Banks and other financial organizations use application-to-person SMS services to remind customers to make payments as well as send them balance statements, one-time passwords, and anti-fraud alerts, among other things.

By Key player Analysis, 

In order to increase business expertise and opportunity, major players like Orange Business Services, Global Message Services, Infobip Ltd, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, Genesys Telecommunications, Mitto, CLX Communications AB, and others are forming strategic partnerships and working together. To offer customer engagement solutions for businesses, the companies also work with network operators. To support message delivery without interruption, these players are investing in cutting-edge messaging solutions.

List of Key Companies Profiled:

  • SAP SE (Walldorf, Germany)
  • Orange Business Services (Paris, France)
  • Global Message Services AG (Baar, Switzerland.)
  • Infobip Ltd (London, United Kingdom)
  • Smsglobal (New York, United States)
  • NTT Communications Corporation (Tokyo, Japan)
  • Tata Communications Limited (Mumbai, India)

By Region, 

North America, Europe, Asia Pacific, the Middle East & Africa, and South America are the five major geographic areas that have been examined in terms of the market.

During the forecast period, Asia Pacific is anticipated to increase its revenue share the most. The region's growing use of mobile phones and internet subscribers is driving the market opportunities. Due to their large and dispersed customer bases, China and India are the two countries with the highest demand for enterprise A2P SMS services. In the area, the telecom sector and mobile operators are expanding quickly. This will probably accelerate market expansion in the area.

The study report provides a thorough analysis of the “Enterprise A2P SMS Market” size globally, including regional and country-level market size analysis, CAGR estimation of market growth during the forecast period, revenue, key drivers, competitive background, and sales analysis of the payers. The paper also discusses the principal risks and challenges that will be encountered over the projected period. The market for Digital payments is divided into two categories: type and application. Players, stakeholders, and other participants in the global Enterprise A2P SMS Market industry will be able to gain the upper hand by using the study as a valuable resource.

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