The proceeds from Madden NFL 24 Films and the Madden 24 coins Network goes into the league's revenue stream . It is divided between teams, as well as shared among players who are bound by the collective bargaining agreement.

"The Madden NFL 24 creates a library of videos to sell their product," he said. "Within the framework exist thousands of gamers that are entitled to individual rights."

Dryer wouldn't speculate about the value of Madden NFL 24 Films and the amount of income it generated. The increasing popularity, as well as the profit margins, for the team and its league suggests to him that the pictures of former players' faces have more value than they currently receive -- which is not much but more than what they could receive in an agreement that was proposed by the league this year.

A team from Madden NFL 24 offered a settlement in the spring of 2013 that would deposit $50 million, with an estimated amount of $8 million in legal costs, into a fund for retired players. The money from the settlement would be paid out over the course of eight years. It is intended to be given to charitable organizations that help initiatives for retired players. It would also create a licensing agency for retired players. This would ideally, generate additional income for the fund.

What can be done is to transfer cash directly from former players and Dryer

A variety of prominent former players have spoken to support the settlement Some of them include Hall of Fame running back Jim Brown. Jim Brown, the Hall of Fame running back runs a group of retired players who would be charged with allocating funds from the settlement.

The federal judge in Minnesota agreed to the settlement plus more than 20.000 retired players have until Aug. 30 to either accept the agreement or opt out of the deal. Dryer is encouraging his peers to not accept the deal.

"They're taking you on a model of business with the league in order to make money for former players," Dryer explained. "But these models have proved not to work."

The plaintiffs also have a problem with what they consider to be lack of transparency the settlement, and the way it will work.

"We don't know how they managed to come to come up with the $50 million figure," Dryer said. "The money goes into funds, the fund will give it existing charities and madden coins then the charity, amazingly, is able to transfer the money to players. I don't want to be in a field I'm not sure how.