Firstly, and most obviously, you need to offer good pay. Money will always be the primary motivator, and you should not forget it. Still, the top talent wants to work with the top companies in the industry. If you have won awards or have a particularly good reputation in regards to tech or staff treatments, you should promote these features too.

Ideas such as giving candidates the chance to create their own job titles can work too. Ultimately, your job at this stage is to make the job description as attractive and exciting as possible.

Encouraging top talent to join your business, even on a short-term project, is a major success. However, keeping them is where the real challenge starts. Richard Branson champions the idea of helping employees become even better so that they won’t want to leave.

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