IMARC Group, a leading market research company, has recently releases report titled “Automotive Wrap Films Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The study provides a detailed analysis of the industry, including the global automotive wrap films market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the automotive wrap films market?

The global automotive wrap films market size reached US$ 6.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 21.01% during 2023-2028.

What is Automotive Wrap Films?

Automotive wrap films are typically made from polyvinyl chloride (PVC) or polyurethane (PU) materials, which are known for their durability and flexibility. The manufacturing process involves combining these materials with various additives and pigments to create a wide range of colors, textures, and finishes. The films are then applied to the exterior surfaces of vehicles, providing a protective layer while also enhancing their aesthetic appeal. One of the significant advantages of automotive wrap films is their ability to transform the appearance of a vehicle without the need for expensive paint jobs. They can be easily installed and removed, making them an excellent option for those who want to change the look of their vehicles temporarily or experiment with different designs. Additionally, the films offer protection against scratches, ultraviolet (UV) rays, and other environmental factors, thereby helping to maintain the original paintwork of the vehicle.

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Automotive Wrap Films Market Trends:

The growing demand for vehicle customization and the rising popularity of fleets are some of the key factors boosting the market growth. In line with this, leading companies are recognizing the effectiveness of utilizing vehicles as mobile billboards, enabling them to reach potential customers in a targeted and cost-efficient manner, which is creating a positive outlook for the market. Furthermore, the rapid advancements in technology have led to the development of high-quality automotive wrap films that offer improved durability, color stability, and ease of application, which is providing a considerable boost to the market growth. Besides this, the escalating number of automotive enthusiasts, the rising trend of color change wraps, and the growing automotive aftermarket industry are supporting the market growth.

Automotive Wrap Films Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape with Key Players:

The competitive landscape of the automotive wrap films market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • 3M Company
  • Arlon Graphics LLC (Flexcon Company Inc.)
  • Avery Dennison Corporation
  • Hexis S.A.S
  • Kay Premium Marking Films Ltd.
  • Madico Inc. (LINTEC Corporation)
  • ORAFOL Europe GmbH, etc.

Key Market Segmentation: 

The report has segmented the automotive wrap films market on the basis of film type, vehicle type and region.

Breakup by Film Type:

  • Windows Films
  • Wrap Films
  • Paint Protection Films

Breakup by Vehicle Type:

  • Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

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