PPC (Pay-Per-Click) services in Australia are a type of online advertising model where advertisers pay each time their ad is clicked. These ads are typically displayed on search engine results pages, social media platforms, and other websites that participate in ad networks.

PPC services in Australia are provided by digital marketing agencies, which can help businesses set up and manage their PPC campaigns. These agencies typically conduct research to identify keywords and phrases that potential customers are searching for, and create ad campaigns around these keywords.

PPC campaigns can be highly targeted, allowing businesses to reach specific audiences based on factors such as location, interests, and search history. This can make PPC services in Australia particularly effective for local businesses and niche markets.

The cost of PPC advertising in Australia can vary depending on the competitiveness of the keywords being targeted, the size of the target audience, and other factors. Advertisers typically set a budget for their PPC campaigns and only pay when someone clicks on their ad.