When you get a website development process started by a web development company, the work from your side is not done yet. Your website needs to have a high conversion rate. Otherwise, it’s just a waste of your time and money. Besides the best website designs for 2023, you must also have the best features. The key is that the users first enter your website because of the appearance and the elements. If those are excellent, then only /your products and services will get purchased or used. In this blog, as Fond Xchange, we list six unique features that will make your website popular among your users. Let’s begin.

User-friendly navigation: A user-friendly navigation will make it easy for users to browse your website and for crawlers, so it will also help in better SEO. Users don’t like complex navigations, so keeping everything simple is essential. Your idea should be for the users to find what’s desired within a few seconds or less.

●       Otherwise, you will get a higher bounce rate, which you don’t want.  

The best user experience: Navigation is one thing. Another important feature on your website should be the best user experience. The only thing your users want from your website is happiness and satisfaction. Thus, your website should:

●       Provide quality and desired information to your users.

●       Offer the desired products and services in your genre.

●       The design should impress the user. It should be neither overdone nor underdone.

●       Users must find it easy to use your website.

Website color and font: Your website’s color and font also matter. You don’t want to make a 90s design unless your objective is nostalgia.

●       We, as Fond Xchange, recommend using two colors. You can also add an accent color for a bit of wildness.

●       We recommend using two fonts, one for the headings and one for the body content. The fonts must also work well together. However, for simplicity, one font is enough.

Aesthetically pleasing design: As we mentioned above, your website must give happiness and satisfaction to your users. Thus an aesthetically pleasing design is mandatory. This design includes fonts, photos, layouts, and everything a web designing company will put into your website.

Product images: Your main objective is for your users to make purchases on your website. Here are a few tips regarding this aspect.

●       Use attractive and high-quality images, as these decisions determine whether the purchase happens.

●       Use a white background. It will directly get the users’ attention to the products.

A secure website: Lastly, your website couldn’t be running smoothly as butter one day, and the next day, it gives the annoying 404 page not found error because it got hacked. Among your other website security features, using SSL is standard.

●       We need to make an HTTPS website, not an HTTP one.     

That wraps up our blog on six must-have features for your website. We hope you got valuable information from it.