SEO services aim to improve your search engine rankings, so your website can appear on top of SERP pages. However, the opposite can also happen. In such cases, you may wonder, if I was doing everything right, why is my website not ranked top yet? SEO certainly takes time, but only if you do everything exactly. We, as Silven Sky, mean that you are doing everything right for the wrong target or everything needs to be corrected. Whatever the case, you must fix the issues immediately to get your website back on top.

Targeting the wrong keywords: It’s not enough for you to collect target keywords and check the competition. You should also see how well your competition is using those keywords and if there are any better ones you can target.

●       Double or triple-checking keywords before targeting means investing in the right keywords.

Meta description and title tags: A meta title and description are free advertising for your website. It is what shows up on the SERP pages as your website. Targeting the right keywords is essential here too.

●       Using keywords in meta titles is also great. However, using the same title for each page annoys your users and can increase your website’s bounce rate.  

Slow-loading website: For a second, imagine yourself as a consumer and see the below scenario.

●       You search for Digital marketing services.

●       You click one from the first page.

●       It takes ages to load.

What will you do in such a case? Go back and click another website. That’s precisely what you don’t want to happen with your website. You must put your web developers back on the job to speed it up.

Ignoring your website’s analytics: Website analytics are there for a reason and should not be overlooked. You can find a lot of information, such as keyword rankings and which collect the most leads, traffic, conversions, on which pages users are leaving your website, etc.

●       It’s easy to ignore this data when everything is going smoothly. However, it is this data only which will help you reach your target.   

Choosing content quantity over quality : A devastating SEO mistake beginners make when posting lots of content is choosing its quantity over quality. However, that will only steer users to websites with better-quality content.

●       We at Silven Sky mean that you should post quality content consistently, for example, one weekly post. However, it should be relevant, engaging, and informative. 

Not using alt tags on images: Images attract your users to your products. However, sometimes all photos cannot load due to a server error or another reason. During such times, users need to see something.

●       However, if you don’t use alt tags, your users will see blanks and move to another website, increasing your bounce rate. 

With that, we conclude our blog.