The organic baby food market is expected to be worth US$ 5.5 Bn as far as income in 2023. The market is projected to extend at a CAGR of 16.1% to arrive at a market size of US$ 24.5 Bn by 2033.

More individuals are choosing organic alternatives as a result of parents' increased concern about the harmful consequences of chemical additives in baby foods. Clean label trends are being emphasised more, which is expected to increase demand for plant-based components. A Future Market Insights (FMI) report predicts that the market for natural baby food will expand quickly in the years to come. Through 2021 and beyond, a double digit CAGR is predicted for the market.

Organic baby food producers aim for nutrients rich profiles in formulations, in a growing range of flavors and targeted age group demographics. Following the covid-19 pandemic sales through online channels have witnessed an upsurge, which is unlikely to change through 2031.

Major investments by governments towards urbanization and the rapid transition of rural populations to urban centers is creating increased potential for organic baby food sales. Consumer health and environment consciousness will contribute to greater demand for the foreseeable future.

Brand Positioning in Terms of Health Claims Creates Opportunities

Sales of baby food products are largely reliant on health claims made by brands, with information about the pros and cons of breast feeding clearly stated and available through the internet. Some of the more prominent structural and health claims used by brands include information on digestibility and characteristics associated with immune systems and growth.

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Many products also come with recommendations to seek the advice of healthcare professionals prior to feeding baby foods to children below the age of 1 year, which also clearly stating the advantages of breast feeding. Also high levels of concern among parents about obesity, and added sugar and salt are key to labelling practices in the industry. While TV and radio are not given much importance, social media channels are gaining ground for promotional activities.

Warnings and recommendation labels are more common on milk supplement products over the adequate and correct use of these products, especially for toddlers transitioning to solid foods. These trends are expected to have a significant impact on developments within the industry.

Who is Winning?

Leading players in the BRIC organic baby food market include but are not limited to H.J. Heinz Company, Nestle S.A, British Biologicals, Groupe Danone, Bellamy’s Australia Limited, Abbott Laboratories, Campbell Soup Company, Otsuka Holdings Co., Ltd. Major players are seeking to expand production capacities, widen product portfolios and geographical reach in a bid to edge out conventional baby food product manufacturers.

For example, Serenity Kids announced a US$ 3 million investment round in December 2020, aimed towards the expansion of organic baby food portfolio. Nestle, in September 2020, announced plans to expand its infant formula production operations in Russia with an investment of US$ 45.8 million including a full cycle factory in Vologda. In January 2021, Timios, based in India announced the launch of its organic baby porridge product to add to its portfolio of toddler snacks including energy bars, pre-probiotic bites, and melts.

A thorough guide to explaining the advantages of feeding organic toddlers meals is available for parents in Healthy and Tasty Meals for Growing Toddlers. The manual emphasises the value of eating organic foods that are devoid of dangerous chemicals and preservatives. It offers a choice of wholesome, delectable, and quick-to-prepare meal alternatives that supply the vital vitamins, minerals, and nutrients needed for a toddler's growth and development. Meal preparation, fussy eaters, and food allergies are among the other subjects covered in the guide. This guide will provide you all the knowledge you need, regardless of whether you are a first-time parent or an experienced one, to make sure your toddler is eating wholesome, organic meals every day.

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