During the anticipated period, there is predicted to be strong expansion in the probiotic supplements market. Due to the growing awareness of preventative healthcare, nutritional supplements have dominated the market for probiotic dietary supplements and are projected to do so going forward. Probiotic supplements are projected to continue to be popular during the forecast period due to its advantages, which include improving people’s digestion and bone density.

Probiotic nutritional supplements are dietary supplements that contain beneficial bacteria, also known as probiotics. These microorganisms are similar to the ones naturally found in the human gut and help to maintain a healthy gut flora. Probiotics are thought to have several health benefits, such as improving digestion, boosting the immune system, and reducing symptoms of certain digestive disorders such as irritable bowel syndrome and inflammatory bowel disease.

Manufacturers are focusing on product differentiation on the basis of functional properties, multi-strain supplements, unique flavors, new product formats (gummies), and novel packaging formats to target specific consumer groups.

Though probiotic supplements have been largely considered to be beneficial for gut health, their potential side-effects such as nausea and headache still continue to limit sales to a certain extent. However, continued efforts in development of specific probiotic strains with significantly less or no side effects will be an important factor shaping sales of probiotic supplements in the near future.

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Key Takeaways – Probiotic Supplements Market Study

North America is projected to be a key market; as dietary supplements industry remains concentrated in the region. Demand for probiotic supplements is gaining a boost from consumer inclination towards alternative health practices and preventive healthcare.
Several manufacturers are offering probiotic supplements consisting of bacterial strains beneficial for children as well as adults, in order to target diverse demographic groups.
Lactobacillus-based probiotics are widely used to maintain female intimate health, making it one of the most preferred products as compared to Bifidobacterium- and streptococcus-based probiotic supplements.
Zero-calorie and sweetener-free tags attached to probiotic supplements continue to play a key role in boosting their demand.

In recent years, the probiotic supplements market has experienced a lot of regulatory backlash. However, rapidly developing preventive healthcare approach and longstanding acceptance of probiotic supplements among consumers, and resurgence of recommendations by health care practitioners for use of these supplements are offering tailwinds to the market growth.

Digestive health supplements are a type of dietary supplement designed to promote healthy digestion and gut function. These supplements typically contain a combination of ingredients such as probiotics, fiber, enzymes, and prebiotics that work together to support digestive health.

Sales of Probiotic Supplements for Kids to Witness Rampant Growth

In recent past, there has been an increase in number of cases of gastrointestinal-related diseases in children. Such cases were usually addressed with over-the-counter medication, which often caused a few side effects. This has created a highly conducive environment for development of relatively-safe probiotic supplements with certain strains of bacteria that are perceived to be good for children’s gut health. Manufacturers are targeting the highly lucrative kids segment by launching products with unique flavours, colors, and shapes that have more consumer appeal.

Know More About What Report Covers

Future Market Insights, in its new offering, offers an unbiased analysis of the global probiotic supplements market, presenting historical demand data (2015-2018), and forecast statistics for the period, 2019-2027. The study divulges compelling insights on the probiotic supplements market on the basis of end use, bacteria, distribution channel, and region. Based on end use, the segmentation includes women, seniors, and kids. Probiotic supplements for women are expected to account for the highest market share, followed by seniors, over the forecast period.

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