The dietary supplements market is anticipated to reach a valuation of US$ 350.96 Billion by 2032, exhibiting a robust CAGR of 8% over the forecast period of 2022-2032. Rising health trends and increasingly health-conscious consumers are driving the market expansion for dietary supplements in the global arena.

The market for dietary supplements is expanding as a result of rising rates of lifestyle disorders like obesity and diabetes, rising rates of high blood pressure, and other cardiovascular diseases. Additionally, a rise in the number of people who regularly consume dietary supplements like gummies and vitamin supplements fuels market expansion.

With obesity and malnutrition cases on the rise across various countries, the demand for dietary supplements is running high. Government initiatives to promote health and wellness for all ages contribute to the rising demand for dietary supplements. Furthermore, growing awareness about health and fitness, proper diet, and weight control supplement the sales of dietary supplements.

“Growing focus on improved health and fitness regime and invested interest in weight loss will likely raise the sales of dietary supplements in the global market,” says an FMI analyst.

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More Insights into the Dietary Supplements Market Report

To understand the global market prospect, growth, and range, the market is segmented based on form (soft gel/pills (confectionery products (gummies, chews, others), pharmaceutical products (chewable pills and pills, soft gel)), powder, liquid)),ingredients (vitamins & minerals, amino acids, botanical supplements, others), application (weight loss, sports nutrition, general wellbeing, immune & digestive health, bone & joint health, heart health, others), distribution channel (pharmacies/ drugstore, health & beauty stores, hypermarket/ supermarket, internet, direct selling), end use (men, women, senior citizens, others) and region.

Dietary Supplements Market Regional Analysis

North America is predicted to register the highest growth rate during the forecast period. Rising preference for nutrition, increasing cases of obesity and diabetes along with a growing focus on weight loss and obesity management will lead the regional market growth. Countries like the U.S and Canada are registering a high demand for dietary supplements due to prevailing health and fitness trends. North America dietary supplement market is expected to grow at 9.2% CAGR during the forecast period.

France and Germany are leading the dietary supplements market in Western Europe. Rising incidences of vitamin D deficiency post-pandemic in these countries is responsible for this regional growth.

The U.K is another nation in Europe that shows substantial market growth potential. The U.K. is expected to register a growth rate of over 9% during 2021-2031. Post-covid impact on the immune health of people as well as health and fitness trends account for the notable market growth.

India, too, presents potential growth opportunity for the dietary supplements market. The vast population, poor dietary habits, rising cases of lifestyle diseases and growing geriatric population presents ample growth opportunities for the dietary supplements market.

Japan is expected to register a CAGR of 8.4% in the dietary supplements market over the forecast period. The rapidly rising geriatric population, western food habits and poor diets account for the rising demand for dietary supplements in the region.

Dietary Supplements Market Segmentation Analysis

By ingredient type, vitamins and minerals sub-segment will dominate the dietary supplements market during the forecast period. Increasing weight concerns, growing awareness about the importance of healthy diet, and rising cases of vitamin and mineral deficiency account for the anticipated lucrative market growth of the sub-segment.

Women and the elderly population are driving demand for dietary supplements based on end use. The global market for health supplements has seen increased sales due to expanding senior populations with varied health conditions and rising health awareness among women.

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