The global blackstrap molasses market size was estimated to be worth around US$ 13 Billion in 2020 and is forecast to grow at a CAGR of around 5.68% between 2022 and 2032, surpassing US$ 18.2 Billion by 2027. Rising adoption of blackstrap molasses in a multitude of end use applications due to its various health benefits is a major force behind the expansion of the global blackstrap molasses market.

The Increase in Health-awareness Serve as a Driver for Blackstrap Molasses Market

Due to hectic lifestyle, increase in the number of working women, economic feasibility, etc. the demand for ready-to-eat products is increasing. The consumer preference for convenience is increasing, and thus, the demand for bakery products is increasing at a high rate all across the globe which is estimated to boost the blackstrap molasses market.

Blackstrap molasses is used while preparing a variety of bakery products such as muffins, cookies, bread, cakes, etc., and therefore, the increase in demand for bakery products is expected to have a positive impact on the blackstrap molasses market.

In recent years, health awareness is increasing among the consumers, and thus, prefer to use products that have high nutritional value. Therefore, the companies are trying to develop new innovative products that provide various health benefits. Thus, the use of blackstrap molasses serves as a suitable option as it is rich in vitamins, minerals, etc. and has a low glycemic index. The manufacturers of food and beverage industry can develop innovative and healthy products to attract health-conscious consumers.

The rise in awareness among consumers has increased the demand for dietary supplements, and is anticipated to serve as a driver for the blackstrap molasses market. Blackstrap molasses has antioxidant and anti-inflammatory properties which provide various health benefits. Blackstrap molasses is a rich source of iron that helps to maintain the hemoglobin level. It contains several minerals and vitamins that provide various health benefits.

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