According to Future Market Insights (FMI), the global sports drink market is expected to reach a valuation of US$ 30,634.10 Mn in 2023. Sales of sport drinks are slated to reach US$ 43,631.75 Mn by 2033, exhibiting a CAGR of 6% between 2023-2033.

According to FMI, growing demand for nutrition-filled, low-calorie sports drinks which are made up from organic ingredients, is set to drive demand in Europe. As people are becoming conscious of their health, sports drinks infused with organic ingredients are expected to gain immense popularity. This factor is further anticipated to push sales of novel sports drinks across Europe.

Consumers in the region are increasingly looking for healthy alternatives when it comes to their drinks. This trend is particularly gaining traction among athletes and active people who are keen to make sure that they stay healthy while still having the right nutrients and energy to perform at their best.

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Sports drinks are the ideal solution as they provide much-needed hydration and replace minerals that are lost during exercise. Increasing number of gyms and fitness clubs in the U.K., Germany, and Italy is thus expected to augur well for the Europe sports drink market in the next ten years.

Furthermore, to meet the rising demand, manufacturers in the region are striving to develop a wide range of products with enhanced nutrition, vitamins, and minerals. Some of the companies are also providing innovative sports drinks with beneficial ingredients such as caffeine or branched chain amino acids (BCAA). Low sugar options are gaining high popularity, especially among those who are counting calories or trying to follow a specific diet.

In addition to offering functional benefits, sports drinks are becoming increasingly attractive in terms of packaging and design. Numerous manufacturers across the U.K. and Germany are making efforts to create aesthetically pleasing bottles and cans, which would help them to stand out on store shelves.

In May 2022, for instance, OPERATE, an innovative nootropic, sugar-free sports drink powered by plants and filled with natural extracts, was introduced in the U.K. It is mainly formulated to help consumers operate their mind and body efficiently. The new plant-powered drink is available in three delicious and unique flavors, namely, lemon & yuzu, raspberry & cranberry, and peach & green tea.

Key Takeaways from the Sports Drink Market

• The sports drink market in Europe is likely to witness a robust growth rate during the forecast period.

• The U.K. sports drink market is expected to showcase healthy growth during the forecast period.
• Germany is likely to lead the Europe sports drink market and hold a significant share during the forecast period.
• Strong focus of European consumers on healthy living is set to fuel the need for organic and sustainable sports drinks during the evaluation period.

“Easy availability of healthy alternatives to sugary soft drinks and various health benefits associated with sports drinks are expected to spur sales. Thus, key companies are focusing on expanding their client base by investing huge sums in research & development activities to launch unique products.”– Says an FMI Analyst.

Competition Landscape in the Sports Drink Market

Primary tactics of key players in the market include new product development and innovative marketing efforts to gain a large customer base. With the help of advanced distribution networks and production competence, manufacturers of sports drinks are planning to expand their product variety around the globe. Additionally, in order to get a competitive edge in the market, these companies are using constant growth strategies such as mergers & acquisitions and joint ventures.

Endo Sport, Gatorade, and Britvic Plc are the key players in the Europe sports drink market.

Recent Developments

• In November 2022, Endo Sport introduced the U.K. first CBD infused sports drink that would harness the active ingredients’ anti-inflammatory properties. It would help in lowering post-exercise muscle soreness and accelerate recovery.
• In June 2022, Energy One, a leading energy drinks brand, made its U.K. debut. The drink is expected to be produced in the country and it contains four essential vitamins, namely, B12, B6, B5, and B3.

Sports Drink Market Outlook by Category

By Product Type:

• Isotonic
• Hypotonic
• Hypertonic

By Distribution Channel:

• Offline
  • Store-Based Retailing
  • Hypermarkets /Supermarket
  • Convenience Stores
  • Mom and Pop Stores
  • Discount Stores
  • Specialty Stores
  • Independent Small Groceries
• Online Retail

By Flavor:

• Unflavored
• Flavored
  • Citrus
  • Berries
  • Mocha
  • Pomegranate
  • Apple
  • Mint
  • Blends (Mix)
  • Cola
  • Watermelon
  • Chocolate
  • Others

By Form:

• Powdered
• Liquid

By Packaging Material:

• Metal
• Pet/Plastic
• Glass

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