The worldwide anti-malware market is driven by technological advancements. Vendors face a difficult burden in continually developing new solutions to safeguard organisations and individual users from a variety of dangerous malware. Anti-malware and anti-virus are sometimes used interchangeably, although the former's breadth and size covers a range of services not covered by a traditional anti-virus programme.

 Global anti-malware market value is anticipated to be valued at US$ 9,617.3 Million in 2022, forecast to grow at a CAGR of 11.6% to be valued at US$ 28,817.9 Million from 2022 to 2032. Growth is attributed to the rising demand for cybersecurity and protection from malware attacks. From 2016 to 2021, the market flourished at a value CAGR of 13.3%.


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A Comprehensive Solution for Reputation Scanning and Security

Anti-malware manufacturers are concentrating on protecting user security through reputation scanning since malware is most typically used for stealing personal and commercial information or performing acts of damage. While traditional anti-virus software and firewalls are still effective against known malware, providers are increasingly focusing on Reputation Scanning and Application Control to provide full protection.

As the previous Ransomware assaults shown, suppliers are unprepared for malware that is new to them. WannayCry, a recent ransomware, infected people in over 150 countries, making it a worldwide pandemic. Ransomware took major institutions captive, demonstrating the flaws in end-user security once again.

Key players in the global anti-malware market are gradually shifting toward reputation-based security to provide comprehensive features to their clients. The advantage with reputation scanning is its ability to identify new threats as they are created. The limitation with conventional anti-malware security is while it helps safeguard devices against known malware, it is usually found lacking when a sophisticated malware is created and unleashed upon unsuspecting users.

Reputation scanning involves studying data patterns of billions of users to identify continuously evolving threats.  The data is collected anonymously with an opt-in feature for users who want their application usage data to be collated. Considering the micro-distribution stage of malware, reputation-based technology is being increasingly adopted by vendors globally.

Demand for Mobile Anti-Malware Services Growing Strongly

As mobile becomes the preferred gadget for a majority of users, vendors are increasingly developing solutions that are customised to the mobile experience. The extensive use of smartphones in business milieu has led to rising investment in anti-malware products and services that safeguard data and other confidential information. It is estimated that spending on mobile anti-malware will grow at a steady pace in the foreseeable future.

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Anti-Malware Market: North America at Forefront in Terms of Innovation, Asia Pacific Important in Terms of Volume

The global anti-malware market will continue to be influenced by the evolving needs of organisations. The U.S. remains an important market for anti-malware vendors - not only because of the number of gadgets, but also for spearheading the innovation in terms of advanced technology.

Sales of mobile phones, tablets, and laptops have remained healthy in Asia Pacific owing to increased spending power among the region's vast middle class. Cybersecurity vendors are focusing on increasing their presence in Asia Pacific to penetrate into this rapidly evolving market. The Asia Pacific excluding Japan (APEJ) anti-malware market is expected to provide growth opportunities to vendors in the future.

Competitive Landscape

Leading companies offering anti-malware products and services include AVAST Software, BitDefender, AVG Technologies, Symantec, and McAfee, Malwarebytes, Sophos, Lookout, Kaspersky Lab, and Intel Security Group.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology and applications.

Regional analysis includes

North America (U.S., Canada)
Latin America (Mexico, Brazil and Rest of Latin America)
Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg and Rest of Western Europe)
Eastern Europe (Poland, Russia and Rest of Eastern Europe)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, and Rest of MEA)

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