The scope of our recent study on “Toothpaste Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/ Natural, Smokers, and Medicated], End-user (Adults and Kids), Base Type (Gel-Based and Non Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/ Pharmacies)” includes the factors fueling the market growth, revenue estimation and forecast, and market share analysis, along with the identification of significant market players and their key developments.
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The toothpaste market is projected to reach US$ 40,766.21 million by 2028 from US$ 29,598.97 million in 2021; it is expected to grow at a CAGR of 4.7% from 2021 to 2028. In terms of volume, the global demand for toothpaste is expected to reach over 19 billion units by 2028.
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A toothpaste is derived from various components, the three main ones being abrasives, fluoride, and detergents. Toothpaste is used to promote oral hygiene: it is an abrasive that helps remove plaque and food from teeth, helps suppress bad breath, and provides active ingredients (most commonly fluoride) to treat tooth decay and prevent gum diseases.
Based on type, the toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment held the largest share of the global toothpaste market in 2020, and the herbal/natural segment accounted for the highest CAGR. The whitening segment is dominating the market, owing to the widespread perception that whitened teeth augment a person’s self-confidence by enhancing facial appearance by eliminating stains from the teeth.
The global toothpaste market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. In 2020, Asia Pacific accounted for the largest share of the global toothpaste market. The rapid increase in the populations of India and China and the rise in awareness of oral hygiene, coupled with the strong entry of many well-known brands and emerging brands, resulted in an enhanced market position. Further, consumers in the region are increasingly choosing high-quality professional oral care products to cope with concerns about escalating dental problems, bolstering the demand for toothpaste in Asia Pacific.
Impact of COVID-19 Pandemic on Toothpaste Market
The COVID-19 pandemic has strongly affected the overall personal care industry. The worldwide lockdown, owing to the COVID-19 pandemic, has especially inclined consumer buying behavior by shaping consumer purchasing habits. As a result of the outbreak, there is a shift in consumer inclination toward hygiene products. Moreover, the tendency of consumers toward products free from additives and toxic chemicals has been a critical factor propelling the demand for herbal toothpaste products during this lockdown. Due to the lack of accessibility of herbal toothpaste products in retail stores, consumers are inclining toward e-commerce channels to obtain these products. However, the lack of products and logistics issues are projected to produce a supply-demand gap in online platforms.
The report includes the segmentation of the global toothpaste market as follows:
Based on type, the global toothpaste market is segmented into sensitivity, whitening (anti-cavity and others), herbal/natural, smokers, and medicated. In terms of end-user, the market is segmented into adults and kids. Based on base type, the market is segmented into gel-based and non gel-based. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
By geography, the toothpaste market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The toothpaste market in Europe is further segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is subsegmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The toothpaste market in Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South and Central America is subsegmented into Brazil, Argentina, Chile, Colombia, and the Rest of South and Central America.
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