The electric massagers market has been gaining immense popularity over the years owing to the growing awareness regarding health and wellness among consumers globally. Electric massagers offer relaxation to muscles and reduces stress, pain, and muscle tension. They are convenient to use and portable. Some key advantages of electric massagers include pain relief, stress relief, increased flexibility, relaxation of muscles, and improved circulation. With rising work pressure and hectic lifestyles, consumers are increasingly adopting electric massagers to relax their muscles and get relief from body ache and stress.

The Global electric massagers market is estimated to be valued at US$ 16.73 Billion in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in The Electric Massagers Market are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation. These players are focusing on new product launches and partnerships to expand their product portfolio and geographical presence.

The key opportunities in the electric massagers market include increasing demand for massage therapies for medical purposes, rising disposable incomes, increasing health awareness, growing elderly population and new product launches catering to specific needs such as neck, back, legs, shoulders etc.

Geographically, the electric massagers market is witnessing high growth in Asia Pacific owing to large population, improving lifestyles and increasing health expenditure. Key players are expanding their businesses in developing regions to leverage growth opportunities. With rising health awareness, the electric massagers market is expected to witness strong growth across global markets in the coming years.

Market Trends
Precision massage technology: Manufacturers are offering electric massagers equipped with precision massage technology like targeted spot massagers for specific areas and intelligent massage motors for customized massage routines.

Portable handheld devices: Lightweight, compact, and rechargeable portable handheld massagers with ergonomic designs are gaining popularity for use anywhere, anytime without being tied to fixed massage chairs or tables.

Market Opportunities
Smart massagers with app control: Integration of massage devices with smartphone apps allows users to customize and control massage sessions remotely according to personalized needs and preferences. This presents an opportunity to make massage convenient, smart, and connected.

Wellness centers and spas: Increasing health awareness is boosting wellness tourism globally. Electric massagers tailored for commercial use can meet the growing demands of massage centers, spas, gyms, and other fitness facilities.

Impact of COVID-19 on Electric Massagers Market
The COVID-19 pandemic has adversely impacted the growth of the electric massagers market. During the lockdowns imposed globally, supply chains were disrupted significantly. This led to shortage of raw materials and parts required for manufacturing electric massagers. Demand also reduced significantly as people prioritized spending on essential goods only. Massage parlors and spas were mandated to close during lockdowns which further impacted sales.

However, post lockdowns, as economies reopened, demand started recovering. Work from home culture increased stress and body pains among people. Also, gyms and health clubs remained closed for long which increased focus on at-home fitness and relaxation. This boosted demand for electric massagers for personal use at home. Manufacturers also adapted well to new supply chain challenges. Innovation in product designs continued and new offerings focused on requirements of remote work and self-care saw strong sales. Online sales channels played a vital role in driving growth. While challenges around component shortage still exist, focus on preventive healthcare and relaxation is expected to support steady market expansion in the coming years.

North America has been the largest value generating region for the electric massagers market. The region accounted for over 30% market share in 2024 driven by high disposable incomes, awareness about benefits of massage therapy and focus on wellness. Asia Pacific is the fastest growing regional market projected to expand at a CAGR of around 10% between 2024-2031. Increasing health expenditure, large population base and growing spa culture are major growth drivers in Asia Pacific. China, India and Japan represent highly lucrative country markets. Europe is another major revenue generator supported by high living standards and demand for luxury wellness products.

Asia Pacific has emerged as the fastest growing region for the electric massagers market globally. The rapid economic growth and rising incomes in countries like China and India has increased discretionary spending on self-care products. Large and youthful population base is more receptive to incorporating massage therapy and relaxation into their lifestyles. Proliferation of online shopping and demand for innovative massager designs has boosted regional market. Growing medical tourism industry has also lifted sales of high-end massage equipment in spas and physiotherapy clinics. Stringent lockdowns and stress of pandemic has further accelerated sales as people invested more in at-home wellness solutions.

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