The global bubble wrap packaging market is poised for dynamic growth, projecting to reach a valuation of US$ 3.8 billion by 2029. This anticipated surge reflects a steady Compound Annual Growth Rate (CAGR) of 3.4% during the period from 2022 to 2029. The market's effervescence is attributed to the increased demand for protective and lightweight packaging solutions across various industries. As businesses prioritize secure and damage-free transportation of goods, the bubble wrap packaging market is expected to play a pivotal role in meeting these requirements, further fueling its expansion and contributing to the evolving landscape of packaging materials.

Major grocery and retail chain outlets in the United States are actively driving awareness programs aimed at informing consumers about the challenges associated with plastic bags and film recycling, spanning across more than 180,000 establishments. The overarching goal is to cultivate a favorable perception of these retail outlets among consumers. Additionally, certain manufacturers are responding to environmental concerns by offering eco-friendly alternatives, such as bubble wrap packaging. This eco-conscious approach is anticipated to positively influence the sales trajectory of bubble wrap packaging in the foreseeable future, aligning with the growing consumer preference for sustainable and environmentally friendly packaging solutions.

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Key Players:

  • Veritiv Corporation
  • Sealed Air Corporation
  • Jiffy Packaging Co.
  • Pregis Corporation
  • Smurfit Kappa
  • Barton Jones Packaging Ltd.

Moreover, the growing number of online resellers has motivated major players such as Amazon and Target to develop the best packaging formats to outperform competitors and offer cheaper, faster shipping with specialized packaging methods. Protective packaging, including bubble wrap, and air pillows are favored means of protection, especially for online orders, thus significantly contributing to the growth of the bubble wrap packaging market.

Competitive Landscape

The key players in bubble wrap packaging market are more into customized packaging, especially the eco-friendly ones.

  • Polycell Corporation is offering oxo-biodegradable eco bubble. It has incorporated Reverte oxo-biodegradable additives into polyethylene resins, which can be degraded up to certain extent.
  • Jiffy Packaging Co. Limited is providing green bubble, which is made of 50% recyclable materials.
  • Sealed Air Corporation, in May 2019, did announce acquiring Automated Packaging Systems (leading in designing and production of packaging materials) for the latter to help the former in developing sustainable packaging solutions.

As of now, the global production capacities of bio-plastics is over 2 million tons in terms of volume, with nearly 65% of the volume utilized in the packaging industry. Companies can provide Kraft air bubble mailers and bags, with bubble film (bubble wrap packaging) made from bio-plastic. This will save on the overall cost and reduce the environmental impact of conventional bubble wrap packaging.

Leading the Way: E-Commerce Market Emerges as a Catalyst for the Packaging Industry’s Evolution

In the ever-evolving retail landscape, from hypermarkets to online platforms, the influence of e-commerce is reshaping the way products are packaged. Manufacturers and retailers are channeling substantial investments and efforts into ensuring their products meet performance standards, recognizing the profound impact that faulty packaging can have on consumer choices. The repercussions of damaged products can be financially significant for large retailers, making the role of effective packaging, such as bubble wrap, crucial in enhancing the consumer experience and ensuring product safety. Furthermore, the surge in mobile usage and the accessibility of low-cost data have propelled the growth of the e-commerce sector, thereby acting as a key driver for the expansion of the bubble wrap packaging market.

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Key Segmentations:

By Product:

  • Bubble Sheets
  • Bubble Bags/mailers

By Material:

  • LDPE
  • HDPE
  • LLDPE

By End-use:

  • Manufacturing & Warehousing
  • Pharmaceuticals
  • Electronics & Electricals
  • Automotive & Allied Industries
  • Food & Beverages
  • Cosmetics & Personal Care
  • Others (Agriculture, Healthcare etc.)
  • e-Commerce
  • Logistics & Transportation