Tempera paint, also known as poster paint, is a water-soluble, matte, opaque painting medium. The pigment is required to be suspended in a water-soluble vehicle. Tempera paints are widely used in art and craft projects at schools, for personal portfolios, commissions, and fine art. It is preferred by many due to its fast-drying and versatile nature. Tempera paint covers surfaces evenly and provides bright vibrant colors. School going children extensively use tempera paints for art projects such as painting, coloring, and poster making. Additionally, professionals use it for illustration, theatrical set painting, fine art applications, and more.

The Global Tempera Paint Market Size is estimated to be valued at US$ 4.74 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Increasing consumer interest in arts and crafts is estimated to propel the tempera paint market growth over the forecast period. According to a study, almost 78% of U.S. adults engage in creative hobbies such as painting, knitting, gardening, etc. Tempera paint usage has increased among both professional and amateur artists in the recent past given its wide availability and affordable price point. Furthermore, tempera paint provides an all-age friendly option for children and educational institutions for art-based learning. It dries quickly without emitting fumes and cleans up easily with water. These properties have augmented its appeal globally. Moreover, rapid growth in educational infrastructure especially in developing regions has escalated the demand for tempera paints significantly. However, availability of alternative substitutes such as acrylic paint, gouache paint, etc. may hinder the tempera paint market growth during the forecast period.


SWOT Analysis

Strength: Tempera paint is affordable and easily available, making it accessible for students and hobby artists. Its water-soluble nature allows for easy cleanup. Tempera paint dries quickly, which enables fast painting and re-working. Weakness: Tempera paint is less durable than oil or acrylic paints. Its color can fade over time with exposure to sunlight. Tempera paint layers do not blend well, limiting techniques.

Opportunity: The growth of the DIY home decor industry provides opportunities for tempera paint manufacturers to target this segment. Rising interest in art and craft hobbies among children and adults presents growth prospects. Threats: The increasing popularity of digital art mediums like Procreate poses a threat to traditional painting supplies like tempera paint. Strict environmental regulations on paint components could impact manufacturers.

Key Takeaways

The global Tempera Paint market is expected to witness high growth. The global tempera paint market is estimated to be valued at US$ 4.74 Bn in 2024 and is expected to exhibit a CAGR of 3.1% over the forecast period 2024 to 2031.

The Asia Pacific region currently dominates the tempera paint market and is expected to witness the fastest growth over the forecast period. China, India, and other Southeast Asian countries have a large student and artisan population that favors tempera paint for its affordability and ease of use.

Key players operating in the Tempera Paint market are BASF SE, British Petroleum Plc,and Reeves . The market is consolidated with a few major manufacturers who hold significant market share. Companies are focusing on new product launches catering to professional artists as well as casual hobby painters.

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