The global draught beer market is set to experience substantial growth, with projections indicating a valuation ranging from US$ 18.77 billion in 2023 to an impressive US$ 28.13 billion by 2030. This positive trajectory reflects a compound annual growth rate (CAGR) of 2.1% to 8.15%, underscoring a robust rebound from the pandemic-induced slowdown.

The upward surge in the draught beer market signifies not only a recovery from the challenges posed by the global pandemic but also highlights the enduring and growing popularity of draught beer among consumers worldwide. The industry's resilience and adaptability have paved the way for a renewed period of expansion, bringing exciting opportunities for businesses operating within the sector.

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Key Highlights:

1. Market Valuation: The global draught beer market is predicted to witness a significant increase in valuation, ranging from US$ 18.77 billion in 2023 to an estimated US$ 28.13 billion by 2030.
2. Compound Annual Growth Rate (CAGR): The industry is poised for a steady growth trajectory, with a CAGR ranging between 2.1% and 8.15%, showcasing a strong recovery and sustained momentum.
3. Post-Pandemic Resilience: The market's resurgence demonstrates its ability to rebound from the adverse effects of the global pandemic, marking a promising era for stakeholders.
4. Consumer Popularity: The enduring popularity of draught beer is a testament to its timeless appeal, positioning it as a preferred choice among consumers across diverse demographics.

Industry Insights:

The resurgence of the global draught beer market reflects not only a rebound from challenges but also the adaptability of the industry to changing consumer preferences. As social interactions and hospitality experiences regain prominence, draught beer is expected to play a pivotal role in shaping the beverage landscape.

Key Drivers of Growth:

Several factors are fueling this market expansion:

• Rising Disposable Incomes: Growing economies, particularly in developing nations, are leading to increased spending power, creating a larger consumer base for premium and innovative draught beers.
• On-Premise Consumption Recovery: The return to normalcy post-pandemic is reviving bars, pubs, and restaurants, boosting draught beer sales in these key channels.
• Craft Beer Boom: The surging popularity of craft beers, often available on tap, is driving interest in draught beer overall, as consumers seek unique and flavorful options.
• Tech-Enabled Taprooms: Integration of technology, like beer dispensing systems and digital menus, is enhancing the draught beer experience and attracting tech-savvy consumers.

Key Takeaways:

• The draught beer market is poised for significant growth over the next seven years, driven by factors such as rising disposable incomes, increasing urbanization, and growing popularity of craft beers.
• Sustainability initiatives and the adoption of innovative technologies like contactless ordering and smart kegs are creating new opportunities for market players.
• However, challenges such as stringent regulations, fluctuating raw material prices, and competition from the bottled and canned beer segments need to be addressed.

Regional Outlook:

• North America: Currently dominates the market with a large share, but growth is expected to slow down due to market saturation.
• Europe: Remains a mature market with a strong presence of established players, but craft beer and premium draught offerings are gaining traction.
• Asia Pacific: Presents the fastest-growing market due to rising disposable incomes and increasing interest in Western-style beverages. China and India are key growth engines in this region.
• South America: Shows potential for growth, but economic instability and regulatory hurdles pose challenges. Brazil is a key market in this region.
• Middle East and Africa: Emerging market with significant untapped potential, but cultural factors and limited infrastructure need to be considered.

Key Players:

• Global giants: Anheuser-Busch InBev, Heineken N.V., Carlsberg Group, Molson Coors Beverage Company
• Regional players: Tsingtao Brewery, Asahi Breweries, SABMiller, Kirin Brewery Company
• Craft breweries: Growing segment with a focus on unique flavors and local ingredients

Segmentation:

By Type:

• Served from Cask
• Canned and Bottled Draught (Hybrid)

By Application:

• Bar
• Food Service
• Retail

By Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East and Africa