Nutritional supplements comprise vitamin and mineral supplements, herbal supplements, meal replacement products, and specialty supplements. Vitamin and mineral supplements are supplements that aid in improving overall health, maintaining bone health, boosting immunity, aiding weight management, and improving heart health. The demand for vitamin and mineral supplements has increased significantly owing to increasing awareness regarding nutritional deficiencies and demand for preventive healthcare. Herbal supplements are derived from various plants and herbs and provide health benefits. Herbal supplements are popular for maintaining overall wellness, digestive health, immunity, stress relief, and joints & bone health. Meal replacement products provide balanced nutrition through shakes, bars, and powders instead of conventional meals. Specialty supplements target specific health areas like eye health, brain health, prostate health, prenatal health, and sports nutrition.

The global Germany Nutritional Supplements Market is estimated to be valued at US$ 805.85 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The Germany Nutritional Supplements Market is witnessing high growth owing to increasing health awareness among the German population. As preventive healthcare gains importance, more consumers are opting for supplements to fulfill their nutritional needs and improve overall wellbeing. According to the survey done by Statista in 2021, around 89% of Germans use nutritional supplements. Easy access through drug stores and online retailing has further increased consumption of supplements in Germany. Additionally, growing geriatric population needing supplements for bone and heart health is also driving the demand. Aged population above 65 years is projected to rise to over 27% of the total population by 2040 according to United Nations data, creating sustained demand for supplements. Supplement industry is also innovating new blends targeting specific health conditions like joint & bone health, immunity, brain health, digestive health etc. which is attracting consumers.

SWOT Analysis
Strength: Germany has a high awareness about health and wellness among its population. The growing geriatric population and increasing health consciousness is driving the demand for nutritional supplements in Germany. The presence of major players in Germany is also a strength as they engage in extensive R&D and new product launches.
Weakness: stringent regulations pertaining to product approval and claims in nutritional supplements category in Germany poses challenges for stakeholders. Higher prices of supplements compared to other countries is also a weakness.
Opportunity: increasing preference for herbal and plant-based supplements presents an opportunity for manufacturers to launch more natural and organic products. The shift towards preventive healthcare approaches also presents an opportunity to explore.
Threats: social media influencers promoting homemade remedies can impact sales of branded supplements. Growing health insurance costs also pose a threat if they stop covering nutritional supplements. Stringent regulations if tightened further can also threaten new entries.

Key Takeaways
The Global Germany Nutritional Supplements Market Demand is expected to witness high growth owing to factors like growing health awareness, aging population and focus on preventive healthcare. The market size is projected to reach US$ 805.85 Mn by 2024 growing at a CAGR of 5.9% during the forecast period.

Regional analysis: Germany dominates the European nutritional supplements market accounting for over 30% share. The high disposable incomes, awareness levels and focus on fitness and wellness makes Germany a lucrative market. Cities like Munich and Berlin have witnessed rising demand for sports and weight management supplements in recent years.

Key players: Key players operating in the Germany nutritional supplements market are Mentor Medical, Skullcap, Dabur, Amway, and Patriot Health Alliance. Mentor Medical leads the herbal supplements segment with its focus on digestion support while Skullcap has a strong presence in stress-relief supplements. Amway enjoys a large market share due to its diverse product portfolio and distribution network across the country.

For more details on the report, Read- https://www.pressreleasebulletin.com/germany-nutritional-supplements-market-demand-share-analysis/