BLE beacons are low-powered wireless transmitters that help mobile devices discover various services and information when coming within proximity to the beacons. They use Bluetooth Low Energy technology and are a key component of proximity marketing platforms. BLE beacons help improve customer experiences by delivering contextual and localized messages to mobile devices.

The global Bluetooth Low Energy (BLE) Beacon Market is estimated to be valued at US$ 25.44 Bn in 2023 and is expected to exhibit a CAGR of 21% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

Increased product adoption across various industries has been a major trend propelling the BLE beacon market growth. As BLE beacons help deliver contextual and localized experience to customers, their adoption has increased significantly across industries such as retail, transportation, and healthcare over the past few years. Many retailers are using BLE beacons at their stores to push notifications and offers to customers as they walk inside. Similarly, airports, metro stations, and other public places have deployed BLE beacons to share location-based information with travelers. This growing product adoption across industries has significantly contributed to the market expansion.

SWOT Analysis
Strength: BLE Beacons provide low power consumption, accurate indoor positioning and a widespread installed base. They facilitate proximity-based services and capabilities using Bluetooth wireless technology.
Weakness: BLE Beacons require applications to support their functionality which limits adoption. Privacy concerns exist around location-tracking capabilities.
Opportunity: The growth of IoT and location-based services enables new use cases for BLE Beacons in retail, hospitality, transportation and other industries. Interoperability standards continue to widen compatibility.
Threats: Alternative indoor positioning technologies like WiFi and Ultra Wideband compete for adoption. Stringent regulations could impact location data collection and use.

Key Takeaways

The Global Bluetooth Low Energy (BLE) Beacon Market Size  is expected to witness high growth.

Regional analysis: North America currently holds the highest share in the BLE Beacon market due to extensiveadoption across various verticals, followed by Europe and APAC. However, APAC is projected to grow at the fastest pace during the forecast period contributed by developing economies embracing BLE Beacon solutions.

Key players operating in the BLE Beacon market are Aspex Inc., Riello Elettronica SpA, Cyber Power Systems Inc., EATON Corporation PLC, General Electric Company, Emerson Electric Co., Mitsubishi Electric Corporation, Delta Electronics Inc., Hitachi Ltd., ABB Ltd., and Schneider Electric SE. Leading vendors focus on developing advanced features and integrating with multiple operating systems to expand market share. Strategic partnerships are also established between beacon hardware manufacturers and application developers to fuel market penetration.

For More details on the topic:

https://www.rapidwebwire.com/bluetooth-low-energy-ble-beacon-market-estimated-to-witness-high-growth-owing-to-rising-demobile-commerce-activities/