IMARC Group's report titled "Vietnam Bottled Water Market Report by Type (Still Water, Sparkling Water), Distribution Channel (Retail Channels, Home and Office Delivery, Foodservice), Packaging Size (Less Than 330 ml, 331 ml - 500 ml, 501 ml - 1000 ml, 1001 ml - 2000 ml, 2001 ml - 5000 ml, More Than 5001 ml), and Region 2024-2032". offers a comprehensive analysis of the industry, which comprises insights on the Vietnam bottled water market growth. The market is projected to exhibit a growth rate (CAGR) of 6.40% during 2024-2032.

For an in-depth analysis, you can refer sample copy of the report:

Factors Affecting the Growth of the Vietnam Bottled Water Industry:

  • E-commerce and Digital Marketing:

The proliferation of e-commerce platforms and digital marketing channels represents one of the key factors impelling the market growth in Vietnam. Consumers are relying on online platforms to purchase bottled water, appreciating the convenience of doorstep delivery and the ability to compare products and prices easily. Moreover, digital marketing and social media are allowing bottled water brands to engage directly with consumers, promoting their products and educating the public about the benefits of bottled water. This digital presence is expanding the market reach and facilitating brand recognition.

  • Government Initiatives and Public Health Campaigns:

The increasing initiatives and public health campaigns by the governing body are bolstering the market growth in the country. The growing challenges to provide clean and safe drinking water to all its citizens, particularly in rural and suburban areas, is leading to the implementation of various programs to encourage safe drinking water practices. These initiatives often involve collaborations with bottled water companies to ensure the availability of clean drinking water in areas where public water systems are lacking or compromised. Furthermore, public health campaigns promoting hydration and the importance of drinking safe water are raising awareness about the potential health risks associated with contaminated water, thereby increasing public reliance on bottled water as a safe alternative.

  • Technological Advancements in Packaging and Production:

The rising technological advancements in packaging and production processes are propelling the market growth in the country. Innovations in packaging, such as lightweight, biodegradable, or recyclable materials, appeal to environmentally conscious consumers and reduce transportation costs for manufacturers. Additionally, the increasing utilization of advanced filtration and purification technologies ensures higher water quality. These technological improvements not only enhance the product appeal but also enable companies to operate more efficiently and sustainably, thereby reducing costs and environmental impact.

Vietnam Bottled Water Market Report Segmentation:

By Type:

  • Still Water
  • Sparkling Water

Based on the type, the market has been bifurcated into still water and sparkling water.

By Distribution Channel:

  • Retail Channels
    • Supermarkets/Hypermarkets
    • Convenience/Grocery Stores
    • Others
  • Home and Office Delivery
  • Foodservice

On the basis of the distribution channel, the market has been segmented into retail channels (supermarkets/hypermarkets, convenience/grocery stores, and others), home and office delivery, and foodservice.

By Packaging Size:

  • Less Than 330 ml
  • 331 ml - 500 ml
  • 501 ml - 1000 ml
  • 1001 ml - 2000 ml
  • 2001 ml - 5000 ml
  • More Than 5001 ml

Based on the packaging size, the market has been categorized into less than 330 ml, 331 ml - 500 ml, 501 ml - 1000 ml, 1001 ml - 2000 ml, 2001 ml - 5000 ml, and more than 5001 ml.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

Region-wise the market has been segregated into Northern Vietnam, Central Vietnam, and Southern Vietnam.

Vietnam Bottled Water Market Trends:

The rising popularity of flavored and functional waters is offering a favorable market outlook in the country. Consumers, especially younger demographics, are drawn to bottled waters infused with flavors and added health benefits like vitamins, minerals, or herbal extracts. This shift is indicative of a broader trend towards health-oriented beverages that offer more than just hydration. Flavored and functional waters cater to a growing desire for products that align with a health-conscious lifestyle while providing variety in taste. This trend is transforming the market landscape, encouraging innovation and diversification in product offerings.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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