The global smart packaging market size was USD 24.87 Billion in 2022 and is expected to register a steady revenue CAGR of 5.1% during the forecast period, according to latest analysis by Emergen Research. The Smart Packaging market has witnessed significant growth in recent years, driven by the increasing demand for advanced packaging solutions that offer enhanced functionality and value-added features. Smart packaging refers to packaging systems that incorporate technologies such as sensors, indicators, and tracking devices to monitor and provide information about the product's condition and quality throughout the supply chain. It offers benefits such as real-time tracking, temperature monitoring, tamper detection, and interactive consumer experiences.

According to a report by the United Nations Conference on Trade and Development (UNCTAD), the global market for smart packaging is expected to reach a value of $48.8 billion by 2025, with a compound annual growth rate (CAGR) of 8.1%. This growth is driven by factors such as the increasing adoption of IoT (Internet of Things) technologies, the rise of e-commerce, and the growing demand for sustainable packaging solutions.

One of the key drivers of the Smart Packaging market is the growing emphasis on product safety and quality. Smart packaging technologies enable real-time monitoring of various parameters such as temperature, humidity, and pressure, ensuring that products are stored and transported under optimal conditions. This is particularly crucial for perishable goods, pharmaceuticals, and sensitive electronics. By providing accurate and timely information about the product's condition, smart packaging helps reduce waste, minimize spoilage, and maintain product integrity, thereby enhancing consumer trust and satisfaction.

The increasing consumer demand for convenience and personalized experiences is another major driver of the Smart Packaging market. Smart packaging technologies enable interactive features such as augmented reality, QR codes, and near-field communication (NFC), allowing consumers to access additional product information, promotions, and personalized content through their smartphones or other devices. This creates opportunities for brands to engage with consumers on a deeper level, strengthen brand loyalty, and gather valuable consumer insights. Moreover, smart packaging can facilitate the integration of e-commerce and brick-and-mortar retail experiences, enabling seamless and personalized shopping experiences.

However, there are also certain restraints and challenges that the Smart Packaging market faces. One of the primary restraints is the high cost associated with implementing smart packaging solutions. The integration of sensors, connectivity, and data management systems can increase the overall packaging costs, especially for low-margin consumer products. Moreover, the complexity of smart packaging technologies and the need for specialized expertise in data analysis and interpretation can pose challenges for small and medium-sized enterprises (SMEs) in adopting these solutions.

The report titled ‘Global Smart Packaging Market’ provides the reader with a panoramic view of the Smart Packaging industry while estimating the overall size and the size and share of the market’s key regional segments over the projected timeframe. According to our market analysts, the global Smart Packaging market is expected to exhibit a robust growth rate throughout the forecast period. The promising market growth can be attributed to the significant rise in product demand across the regional markets.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Smart Packaging market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

3M, Ball Corporation, AVERY DENNISON CORPORATION, BASF SE, Crown Holdings Inc., R.R. Donnelley & Sons Company, International Paper, Stora Enso, Zebra Technologies Corp., and Amcor plc

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Emergen Research has segmented the global Smart Packaging market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

  • Type Outlook (Revenue, USD Billion; 2019-2032)

    • Active Packaging
    • Intelligent Packaging
    • Modified Atmospheric Packaging (MAP)
  • Material Outlook (Revenue, USD Billion; 2019-2032)

    • Solid
    • Liquid
  • End-Use Outlook (Revenue, USD Billion; 2019-2032)

    • Food & Beverage (F&B)
    • Healthcare
    • Automotive
    • Personal Care
    • Others

The various regions analyzed in the report include:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

  • Analysis and estimation of the Smart Packaging Market size and share for the projected period of 2022-2030
  • Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
  • Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Smart Packaging Market
  • Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
  • Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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