Advertising
Advertising is an important and influential tool in various business processes, it forms a means of communication based on influencing one or more individuals; by using one of the available means of promotion to build contact between consumers and products, advertising also represents the method used by the merchant to influence the buyer; relying on the application of a set of means and methods of non-personal Transfer of ideas, promotion of products and services.

Importance of advertising
Advertising is an essential means of media used by various establishments to communicate with the target audience and customers of their businesses, so advertising is of great importance in the work environment, summarized as follows:

Economic importance
The economic importance of advertising, in turn, appears in achieving the economic growth of the enterprise; through its interest in following up existing or new services or goods, and this helps to increase the rate of consumption of individuals for the products of the enterprise; which leads to an increase in the volume of production, and summarizes the economic importance of advertising according to the following points:

Influencing supply and demand: it is to contribute to increasing demand for products, maintaining their prices at a specific level, and enhancing the purchase motivation of consumers.
Impact on marketing costs: it is the impact of advertising on marketing as part of its costs.
Influence on production costs: it is the role of advertising in increasing the volume of production, and this leads to a reduction in the overhead costs of the enterprise.

Influence on the quality of goods: it is the provision of advertising to indirectly help improve the quality of goods, and this contributes to strengthening the desire of consumers to acquire these goods.
Influence on selling prices: it is the role of advertising in achieving stability of product prices within the market.

Impact on investment: it is the support of advertising for investment and contributing to its increase, resulting in an increase in national and individual incomes.

Social significance
The social importance of advertising appears in its role by influencing the thoughts of individuals, and this importance is summarized according to the following points:

Educational impact: it is the contribution of advertising to strengthen the conviction of individuals to buy a good or obtain a service, advertising depends on the role of logic in communicating influential information about the products of the establishment.

Facilitating life in society: it is the role of advertising in providing services and goods to people with the best means and the lowest prices, which contributes to saving their efforts by searching for products.
Introducing new habits: it is the role of advertising in people having a set of new habits resulting from the frequent use of advertised products, such as: promoting the habit of using a certain type of soap in hand washing.

Promoting the rapprochement between society and people: it is the role of advertising in building communication between all classes existing in the same society; because of its role in transferring diverse customs between people.

Advertising media
The success of advertising, its spread among people and effectively achieving the goals of the enterprise requires the use of a set of basic advertising means, namely:

Means of readable advertising: the main ones are:
Newspapers: it is an old advertising medium associated with the advent of newspapers; because of its contribution to providing announcements about important events for individuals.
Magazines: it is one of the means of advertising, and its quality and the nature of its field differ depending on the category of readers for whom you are interested in providing advertising.

Visual advertising media: including the following:
Television: it is one of the means of advertising that has great importance; because of its role in communicating the advertising message to people; by contributing to motivating them to buy services or goods.

Internet: its role is to provide good support for advertising; through it, the consumer is able to return to previously published ads at any time.
Audible means of advertising: they appear in the means of radio advertising; they are interested in reaching as many people as possible, and repeating the advertisement more than once; which contributes to providing a communication process that helps convey the message of advertising to listeners.

Factors influencing advertising
Environment: the environment surrounding the advertisement determines the appropriate opportunities for marketing, and contributes to achieving its goals, and the environment surrounding the advertisement includes the following elements:
Demographic distribution: it is all the influences associated with the population, such as marital status, population size, and other factors

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