In this changing marketing era, traditional marketing has taken a back seat, and digital marketing tools like Gmail, social media, and search engines have taken the driving seat. Email marketing is one of the most effective and cost-efficient ways to reach and engage your target audience. The right email marketing tools enable you to create targeted campaigns, track your results, and grow your business.

Top 11 Email Marketing Tools in 2024

Here are the best 11 email marketing tools for 2024:

1. MailChimp

MailChimp is a cloud-based email marketing tool trusted by over 2 million businesses. It provides an array of choices, features, and benefits, with email design and automation, list segmentation, and reporting. MailChimp has a free plan that includes up to 2,000 subscribers and 10,000 emails every month.

2. ActiveCampaign

ActiveCampaign is another popular cloud-based email marketing tool. It is known for its powerful automation features, which allow you to create personalized email campaigns based on your subscribers’ behavior. ActiveCampaign also offers sales and CRM tools.

3. HubSpot

HubSpot is a leading CRM and marketing automation platform. Its email marketing tool is part of its free CRM suite, which also includes contact management, lead tracking, and marketing automation.

4. Sendinblue

Sendinblue is known as a cloud-based marketing automation platform that brings a variety of features to the table, like email marketing tools, SMS marketing, and CRM. It is a popular choice among small businesses because of its affordable pricing.

5. ConvertKit

ConvertKit, an email marketing tool, is specifically designed for bloggers, creators, and online entrepreneurs. It is known for its simple interface and easy-to-use automation.

6. Constant Contact

Constant Contact, a popular email marketing tool, is known for its reliable deliverability and customer support. It gives a variety of features, including email design, list segmentation, and reporting.

7. Drip

Drip is an email marketing tool specifically designed for e-commerce businesses. It is known for its powerful automation features, which allow you to send targeted emails based on your customer’s purchase history.

8. Klaviyo

Klaviyo is another popular email marketing tool for e-commerce businesses. It is known for its deep integration with Shopify and other e-commerce platforms.

9. Omnisend

Omnisend is an omnichannel marketing platform that offers email marketing, SMS marketing, and push notifications. It is a popular choice for businesses that want to reach their customers through multiple channels.

10. GetResponse

GetResponse, a cloud-based email marketing tool, provides a variety of features such as email design, list segmentation, and reporting. It has a free plan that includes up to 500 subscribers and 500 emails per month.

11. Brevo

Brevo is an all-in-one marketing automation platform that offers email marketing, SMS marketing, WhatsApp marketing, and chat marketing. It has become a popular choice for businesses of all sizes because of its affordable pricing and wide range of features.

What to Look for in an Email Marketing Tool?

When choosing the right email marketing tool, it is important to consider your needs and budget. Some factors to consider include:

1. Ease of use

It should be easy to use and navigate, even if you are not a technical expert.

2. Features

It should have the features you need to create and automate your email campaigns.

3. Deliverability

The tool should have a high deliverability rate so that your emails reach your intended recipients.

4. Reporting

The tool should provide you with detailed reports that enable you to track your results and make improvements.

5. Customer support

The tool should have good customer support in case you need help.

Conclusion

Email marketing is a powerful tool empowering you to reach your target audience, build long-lasting customer relationships, and grow your business. By choosing the right email marketing tool that aligns with your company’s goal, you can make the most of this effective marketing channel.