The latest report by IMARC Group, titled “Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. The global real-time bidding market size reached US$ 12.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 43.8 Billion by 2028, exhibiting a growth rate (CAGR) of 22.5% during 2023-2028.

The server-to-server buying method that enables the purchase and sale of online advertising space on an impression-by-impression basis is known as real-time bidding (RTB). When a bidder wins an auction, the RTB process uses real-time sales to automatically show the buyer's advertisement on the publisher's website right away. Within the display advertising ecosystem, real-time bidding uses a variety of platforms and systems, including ad-servers, data management platforms, and third-party data providers, to handle hundreds of thousands of ad possibilities in milliseconds.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/real-time-bidding-market/requestsample

Real-Time Bidding Market Trends and Drivers:

Globally, the number of people using the internet has increased dramatically over time. Customers are now spending more time using laptops, PCs, and smartphones to browse the internet as a result of this and the growth of social media platforms. Advertisers are spending in RTB video advertisements to engage the target audience as a result of the rise in online activity, which is helping the industry as a whole. Additionally, the RTB system helps advertisers increase the effectiveness of their campaigns and brand awareness by allowing them to manage and optimize their advertising across numerous networks in a cost-effective manner. The development of cutting-edge technologies and fresh updates, as well as the incorporation of digital marketing, AI, and ML strategies with bidding software, are some of the other reasons supporting the market's expansion.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Adobe Inc.
  • AppNexus Inc.
  • Criteo SA
  • Facebook Inc.
  • Google LLC
  • Match2One AB
  • MediaMath, Inc.
  • MoPub/ Twitter, Inc.
  • PubMatic, Inc.
  • Salesforce.com, inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • Verizon Media
  • WPP plc
  • Yandex Europe AG.

Breakup by Auction Type:

  • Open Auction
  • Invitation-Auction

Breakup by Advertisement Format:

  • Video
  • Image

Breakup by Application:

  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others

Breakup by Device:

  • Mobile
  • Desktop
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Ask Analyst for Sample Report: https://www.imarcgroup.com/request?type=report&id=1847&flag=C

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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